University of the Cumberlands WK2 Googles Mission Statement Discussion Paper

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Go to pages 31 to 32 of your recommended textbook and familiarize yourself with the GOOGLE Case Study. You can thereafter discuss and give answers to the following questions based on the case study:

1. How is Google’s mission statement related to its business strategy?

2. How does Google’s information systems strategy support its business strategy?

3. How does Google’s organizational strategy support its business strategy?

4. Which of Potter’s three generic strategies does Google appear to be using based on the case? Provide a rationale for your response.

5. Analyze Google’s strategy and the type of market disruption it has created using a dynamic environment perspective

you must include at least two citations (APA) from academic resources (i.e. the textbook, UofCumberlands Library resources, etc.). Please post any APA or Discussion Guideline Questions to this Thread.

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