University of Houston iPhone Product Discussion

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Select a product and use Pictures/graphics to supplement your discussion.

1. What Need does this Product satisfy? (Product Benefit)?

2. Who are the Target Market for this particular product?

3. Which Product Class does this fall under? (Which category of Product class does this fall under?)

4. What can you say about the Brand Name, Brand Owner, (is it a national, local, or dealer brand?)

5. Does this product offer warranty?

6. Packaging: what is unique about the packaging, what is the objective of its packaging: Protection, Enhancing, Promotion?

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