Towson University New Lexus Flagship Competitive Advantage Questions
https://www.lexus.com/future/LY-650/
Please read the above linked Lexus web page and discuss the following
Are there any elements of external environmental scanning that they may have overlooked?
What competitive advantage might Lexus be leveraging with this venture?
What are the risks of the diversification strategy in this situation?
Does this strategic move make sense to you? Why or why not?