Social Media Marketing Plan

Today’s sports marketers use social media as a means for creating competitive advantage for themselves within the sports business landscape. For this assignment, you will develop a social media marketing plan for the sports team, organization, or brand of your choice. Remember the importance of creating a strategy that promotes a consistent message across all platforms and uses a voice that is consistent with the brand being represented. The overall message should support the larger goals of the team, organization, or brand. The plan will include each of the following elements.

The organization is: INDOOR FOOTBALL LEAGUE (IFL)

Word Count: 700

Message

  • What do you want the audience to know about your team, organization, or brand? This is where you differentiate yourself from your competitors by:

    • o Presenting what is unique about your team, brand, or organization.

    o Sharing how you provide value to the customer.

    o Getting the consumer excited about what is original and exciting about your concept.

  • Remember the importance of creating a strategy that promotes a consistent message across all platforms and uses a voice that is consistent with the brand being represented.
  • The overall message should support the larger goals of the team, organization, or brand.

    • Competitive Advantage

  • Explain how your social media campaign will help you gain competitive advantage for your team, organization, or brand. Provide at least two specific examples.

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