Owned and earned media from marketing perspective.

the paper should be about owned and earned media from marketing perspective.

Please write one page that summary the articles and add any updates from your own reading of current marketing news.

https://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places

https://hbr.org/2014/10/making-sense-of-owned-media

Note:

Please the space should 1.5 not double space .

Thank you in advance