Ottawa University Marketing Mix of Products and Services Answer

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Questions:

1. Discuss how the marketing mix will vary in relationship to the offering of a service and of a product?

2. Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right?

3.Select a problem that a firm might have bringing out a new product or service and discuss how the firm could overcome that problem?

4.Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?

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