MGT 571 Discussion 5

Product concept testing and validation are key steps in the new product development process. Watch the video from the lecture, Creating your minimum viable product (MVP (Links to an external site.)), about product validation. Describe a hypothetical new product concept and how it could be tested and validated. What outcomes would lead to a stop, kill, go-back, or go recommendation?

As always, provide clear, concise, focused, and well-documented responses and respond to at least two posts by colleagues. Make sure your comment is a relevant, informative comment. Source citations should be in conformity with CSU-Global Guide to Writing and APA.