Marketing ( Assignment 1)

Assignment 1

Chapter 2 of the text raises the issue of the connection between a company’s ethical policies and actions to its marketing. Write a 1-2 page paper that in your own words discusses this relationship. Be sure to include your thoughts on how a company can seek to keep the highest ethical standards while still pursuing the ultimate goal of the firm, maximizing shareholder wealth.

Use an example to support your thoughts. Be sure to cite and list any references that you use.