Colorado State University Abida Company Strategy Approaches Paper

Assume you are an entrepreneur and are starting a new business. Create a fictitious company of your choosing and include a name for it.

In a three- to four-page paper, address the following:

  • Analyze the company’s strategic approach and why it will work
    • Low Cost?
    • Broad Differentiation?
    • Focused Low Cost?
    • Focused Differentiation?
    • Best Cost Provider?
  • Determine what level of manager would be needed to make decisions about the strategic approach
  • Explain how they will differentiate themselves from their competition
  • Describe their competitive advantage and whether or not it is sustainable
  • Write a mission and vision statement for the new company.

The length and formatting requirements include:

  • Three to four pages in length, not including cover and reference pages. Include a cover page, section headers, an introduction, a conclusion, and a reference page.
  • Formatted according APA
  • Cite a minimum of three sources, two of which should be academic peer-reviewed scholarly sources to support your positions, claims, and observations, in addition to your textbook.

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