BUS 599 – Presentation

Required Resources

Abrams, R. (2014). Successful Business Plan: Secrets & Strategies (6th ed.). Palo Alto, CA: Planning Shop.


Assignment 4: Presentation

Worth 70 points

After you have fleshed out your business plan you will have the information you will need for a slide presentation (e.g., PowerPoint). This 12-slide presentation conveys the most important aspects of your business in a short time. More sophisticated investors, such as angel investors and venture capitalists, will typically not look at your written business plan until they have seen your slide presentation.

Presentation (MS PowerPoint or equivalent)

  1. Create a 12-slide presentation. Follow the outline on pp. 343–346 for the critical slides of your presentation and their placement. Click here for help accessing a specific page number in your eBook.
    • Hints: Include the highlights of your elevator pitch, which shows that you understand your business. The elevator pitch is a concise description of your company—its product, market, competitive advantages, and so on. Whether pitching your business to an investor or describing it to a potential connection at a networking event, you need to be able explain your business succinctly to someone in the amount of time it would take to ride up a few floors in an elevator. Use the worksheet in the text (p. 362 | Your “Elevator Pitch”) to develop your elevator pitch.
    • Hints: You must limit your presentation to twelve (12) slides. You do not want to overwhelm your audience with too many slides or bore them with information they already know.
  2. Cite six (6) resources you have used to complete the exercise.
    • Citations and references must follow APA format. The reference page is not included in the required page length

The specific course learning outcomes associated with this assignment are:

  • Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
  • Create a plan to implement a firm’s strategy and manage the change from current operations.
  • Analyze strategies for exerting the internal leadership needed to drive the implementation of strategic initiatives and improve operating excellence.
  • Use technology and information resources to research issues in strategic management.
  • Write clearly and concisely about strategic management using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.

Points: 70

Assignment 4: Presentation

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Create a 12-slide presentation. Follow the outline on pp. 343–346 for the critical slides of your presentation and their placement.

Weight: 70%

Did not submit or incompletely created a 12-slide presentation. Did not submit or incompletely followed the outline on pp. 343–346 for the critical slides of your presentation and their placement.

Partially created a 12-slide presentation. Partially followed the outline on pp. 343–346 for the critical slides of your presentation and their placement.

Satisfactorily created a 12-slide presentation. Satisfactorily followed the outline on pp. 343–346 for the critical slides of your presentation and their placement.

Thoroughly created a 12-slide presentation. Thoroughly followed the outline on pp. 343–346 for the critical slides of your presentation and their placement.

2. Clarity, writing mechanics, and formatting requirements

Weight: 20%

More than 6 errors present

5-6 errors present

3-4 errors present

0-2 errors present

3. References

Weight: 10%

No references provided.

Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

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