answer qustions

After you ride the article answer qustions

1-What is the precise problem facing our company?

2-What underlying industry factors, company factors and/or issues creating the problem?

3-How will all the companies in the industry loss or gain from the problem as they are currently positioned?

4- What specific action should our company take to respond to the problem and why?

5- How are the competing firms likely to respond to our company’s actions?

* you should know Is the problem industry or company problem and what the different between the problem and issues

* Use other external resources