Advertising Tools in IMC Plans

Develop an outline using the company that you selected for the Week 1 assignment (see attached file) in which you:

  1. Identify three advertising tools that the company uses. (Advertising tools not marketing tools)
  2. What is the target market this tool is trying to reach?

A. Is this tool effective in its reach to the intended target market. Why?

B. Would you make an adjustment to this tool to increase its effectiveness. Why?

3. If you could add one additional advertising tool the company could implement to reach its target market, what would it be? Why would it be a good addition to the other 3 advertising tools they already use?

Format your paper consistent with APA guidelines. Minimum 3 references required.

Use in-text citations according to the references used in this paper.

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