Remember the “service” component for all assignments in this class.
please read chapter 9 and 10 before you answer those questions ( in attach)
1. The framework for understanding servicescape effects on behavior follows from basic stimulus-organism-response theory. Define a service’s physical evidence in terms of this theory.
2. What is a “third place?” Discuss the circumstances under which a servicescape can take on the character of a third place.
- List and define the two major types of customer-defined standards and give three examples of each.
CREDIT WILL NOT BE GIVEN FOR ANSWERS COPIED FROM OTHER SOURCES–INCLUDING OTHER STUDENTS.