2 service marketing discuss question need help.

Services constitute approximately 2/3 of the US economy and are becoming more global in nature. They are also characterized by increasing competition. These characteristics indicate that ethical issues relevant specifically to service businesses will become more widespread. Describe 2 possible ethical issues SPECIFICALLY FOR SERVICES and give an example of each.


Choose one of the ethical issues and example that one of your classmate’s posted for Post 1. If you were the owner/CEO/manager of that business explain what you would do to avoid/eliminate this kind of behavior. How is ensuring ethical behavior different for a primarily service business vs. one that is primarily a product business?

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